Engage Guests with Terroir & Tasting Notes
Invite tasting room guests to explore your winery’s story and winemaking philosophy, while also providing them rich vintage information in a Digital Portfolio to support their purchase decision with Curate for Tasting Rooms.
Example Cabernet Sauvignon
Napa Valley
Showcase Your Wines
Curate seamlessly blends the price list for your current and prior releases with visual tasting notes, terroir characteristics, winemaking details, suggested food pairings, and recommendations from your staff into one cohesive, detail-rich interface.
Visibility for Every Wine
Group and sort your wines in a format that highlights flagship offerings while also surfacing everyday selections.
Increased Revenue
Enable your customers to make informed, data-driven purchase decisions, fostering the opportunity for higher volume per sale.
Higher Staff Efficiency
Guests can see technical data and staff recommendations in the app, reducing time spent answering common questions.
Heightened Satisfaction
Helping customers more easily identify an ideal wine for their palate increases their likelihood of re-purchasing or joining an allocation.
Cross-Sell + Upsell
Promote membership benefits while also drawing interest to experiences and merchandise via embedded secondary price lists.
Frictionless Management
Easily update lists in real-time reducing labor and printing costs associated with paper menu price changes and sold-out vintages.
Features
Curate for Tasting Rooms includes our Digital Portfolio with a variety of features to make the longest of price lists easily navigable while also accomodating the most discerning customers.
Customizable Branding
Incorporate your winery’s identity and elements of brand storytelling with custom logos, backgrounds, and staff biographies.
Predefined Flights
Display wines featured in each of your experiences by serving order alongside their respective tasting fees and optional purchase thresholds to waive.
Wine-Adjacent Menus
Embed secondary menus to display charcuterie or hors d’œuvre offerings, as well as gift shop merchandise.
Holistic Search
A flexible universal search box surfaces wines intelligently by keyword, like grape variety, region, vineyard, aromas/flavors, food pairings, and more.
Profile Previews
With a single tap, guests can see a beautiful synopsis of the tasting note endorsed by your marketing or winemaking team.
Compact View
Multiple vintages of the same wine collapse succintly into a single row until the guest decides to further explore.
Alternate Sizes
Display pricing for Large Format and 3-Packs alongside standard bottles, and optionally include by-the-glass pricing.
Food Pairings
Inspire foodies by highlighting recipes that complement the unique characteristics of your wines, complete with inline photos.
Critic Scores
Optionally accentuate select scores from professional critics to help guests rationalize a purchase decision.
Granular Filtering
Users can drill down by their desired combination of menu attributes and qualitative wine characteristics on‑the‑fly.
Grouping + Sorting
Wines can be grouped together and ordered by several attributes hierarchically, and the default mode is configurable.
Staff Recommendations
Embed custom narratives from your team to communicate the philosophy behind a wine.
VineyardView™
Take guests on an aerial journey of your vineyards and estate with interactive geospatial maps.
Take a Tour
Integration Pathways
Curate Digital Portfolios run both in web browsers and within our native apps for Android, iPhone, and iPad. Any combination of the below options can be leveraged to incorporate it into your guest experience.
On-Premise Tablets
Provide guests with an iPad for use during their tasting room visit to explore your Portfolio.
QR Codes
Guests can open the Portfolio on their own device by scanning a QR Code with their smartphone camera.
NFC Signage
Guests can open the Portfolio on their own device by tapping it on signage with an embedded chip.
Via Your Website
Link directly to your Portfolio from your website to provide access to online shoppers.
Pricing
Curate for Tasting Rooms is offered on a subscription basis with pricing determined by the number of vintages being made available for purchase.
Get in touch to schedule a discovery call and learn more:
FAQ
More details about Curate for Tasting Rooms can be found below:
Curate for Tasting Rooms is a module within Curate, the digital wine platform and app, that drives exceptional guest experiences and supports revenue growth for wine tasting rooms. It currently includes our Digital Portfolio product, which combines elements of traditional price lists with visual tasting notes, terroir characteristics, winemaking data, and brand assets to create an engaging digital experience that customers can use to learn about the winery and explore wines available for purchase.
While Curate was designed to accomodate wineries of all sizes across every market segment, those with any of the following characteristics are likely to realize pronounced value from a Digital Portfolio implementation:
- Premium: Boutique, luxury, and iconic brands benefit by communicating the unique character of their wines to sophisticated and selective patrons.
- Technology-Forward: Brands placing a heavy emphasis on modern guest experiences and streamlined/data-driven operations see benefits in both the tasting room and back office.
- Culinary-Focused: Wineries offering canapés, charcuterie, or hors d’œuvres can accentuate the unison of their food pairings alongside wine aromas and textural components.
- Artisanal Winemaking: Brands employing specialty viticultural and enological practices (biodynamic, kosher, low alcohol, natural, organic, reduced sulfite, sustainable, unfined/unfiltered, vegan, etc…) can notate these attributes for individual wines or prominently at the top of their Portfolio.
Our Digital Portfolios are designed to be a digital accompaniment to your existing experience paradigm. In addition to showing an inventory of available wines, our Flights feature can be used to show ordered lists of wines that correspond to offered experiences.
In practice, we suggest introducing your Digital Portfolio to guests at the onset of their tasting—this enables them to reference details about each wine, optionally add their own tasting notes, and bookmark wines they’re considering purchasing as they progress through the flight.
Here’s our prescribed interaction sequence:
- Introduction: At the start of the tasting, introduce the availability of your Digital Portfolio by QR Code or NFC, or provide the guest with an iPad if available.
- Tasting Commences: Proceed to walk guests through the flight of wines, allowing them to reference specifics in Curate as they absorb details from the estate host / wine educator.
- Mid-Tasting Notes: Guests can optionally elect to build their own tasting notes, including use of our interactive virtual flavor wheel.
- Mid-Tasting Anchors: Guests can Bookmark wines of interest to revisit at the conclusion of the tasting, immediately Add them to a checkout list, or Favorite them under their personal Curate account.
- Post-Tasting Purchase: Guests can utililze the Portfolio as an information-rich guide to making their purchase decisions. If they added bookmarks mid-tasting, they can jump straight to their personal short-list.
Our Digital Portfolios are designed to supplement the role of estate hosts and wine educators, with these considerations:
- For Full-Service Environments:
- Staff can shift their focus towards the winery’s story and its winemaking philosophy, allowing Curate to provide the qualitative and quantitative attributes of the wines being tasted. This approach also increases the consistency of details communicated about the wines.
- Guests can more easily establish a rapport with staff after reading their mini-biographies and personal recommendations on available wines within the Digital Portfolio.
- Where staff host multiple parties, they may be able to maintain more tables concurrently as a result of guests finding wine details in the Digital Portfolio without needing to ask.
- For Self-Service Environments (e.g. WineStation®):
- Guests are able to access a wealth of details about the wines on-tap, fostering an engaging experience even in the absence of a hospitality professional.
- Coming SoonGuests can plan their tasting journey similar to a music playlist, adding and rearranging wines of interest, and keep pulse of which they’ve already experiened.
While our Digital Portfolios were designed with on-premise tasting room use in mind, they can also be linked to from your website to support e-commerce sales. Further, your allocation/club members can use your Portfolio as a reference guide when deciding when to open wines from their shipments and to easily access tasting notes.
It can, optionally. While the Digital Portfolio feature was designed to fulfill the same purposes as printed price lists and brochures, they are not mutually-exclusive—wineries can choose to retain their paper menu and include on it a QR Code that links to their Portfolio, achieving a balance between the tactile experience of quality cardstock with the information density of a touchscreen.
| Asset | Required | Type | Description |
|---|---|---|---|
|  Logo | Image | The brand’s standard logo and/or wordmark. | |
|  Background | Image | Used as a hero image, this could be photography showing the estate, tasting room interior, or product lifestyle shot. | |
|  History + Background | Text | At the top of each Digital Portfolio, descriptive copy about the brand is shown alongside its logo. | |
|  Current Inventory | Document Spreadsheet | All SKUs available for sale, including prices and formats. Historical vintages can optionally be added to make your Portfolio a reference center for your allocation/club. | |
|  Wine Bottleshots | Images | Isolated bottle imagery for each wine. Need high-quality visuals?  Outshinery™ delivers stunning alcohol imagery—with exclusive pricing for Curate partner wineries. | |
|  Wine Tasting Notes | Documents Spreadsheet | Aromas/flavors, profile characteristics, and drink windows to be shown alongside each vintage. | |
|  Wine Tech Sheets | Documents Spreadsheet | Production specifics and beverage attributes are used to refine how wines are classified within a Digital Portfolio, when available. | |
|  Food Pairings | Text Images | Suggested food pairings can be shown alongside vintages—these could be cheese/charcuterie plates offered alongside the tasting, or recipe ideas. | |
|  Team Headshots + Bios | Text Images | Details about key employees are shown under the brand history section, and users can see a short biography about each person, when provided. | |
|  Staff Recommendations | Text | Narratives from winery staff can be shown alongside vintages as personal recommendations. |
Curate’s team coordinates the onboarding process and interfaces with winery marketing teams directly to facilitate your Digital Portfolio representing a holistic, accurate representation of your wines with an appearance consistent with your brand standards.
Every Digital Portfolio includes a self-service management dashboard wherein winery management can add and remove wines/vintage, as well as update pricing and availability in real-time.
Yes—Curate was designed to organize every type of technical detail about wines and vintages as structured data, so can be shared with distributors and used for industry relations in lieu of traditional tech sheets and trade portals.
VineyardView™ utilizes spatial maps to create an interactive experience for guests. It’s an engaging way to show the location of a vineyard relative to geographical features and appellation boundaries, as well as underscore the diversity of terroirs for wineries producing from multiple sites. Each implementation is custom—Curate’s team builds an experience based on the winery’s unique points of interest.
Within a Digital Portfolio, guests are able to interact with the map in three key ways:
- Tour Mode: Guests are able to traverse waypoints in a predefined order, for example, to see the vineyard that each wine originated from as they progress through a flight.
- Find Wines by Vineyard: Guests can see all wines from a particular vineyard in the price list by tapping on the vineyard’s outline in the map.
- Explore Terroir by Wine: Guests can effortlessly explore the terroir of wines shown in the price list by using the option to jump directly to the corresponding vineyard in the map.
Curate is available as a native app on the App Store for iPhone, iPad and the Play Store for Android, and also as a Webapp for Browsers.
Guests accessing a Digital Portfolio on their own device do not need to install the app; all functionality is available in the web-based version.
Curate for Tasting Rooms is offered as a subscription service on a monthly or annual basis. Each subscription includes one branded Digital Portfolio that seamlessly blends tasting notes, terroir, winemaking details, and pricing of current releases for tasting room guests, website visitors, and allocation/club members. Initial setup, configuration, and data entry are included at no additional cost. Once deployed, your Digital Portfolio can be viewed an unlimited number of times and used on an unlimited number of devices at no additional cost.
We invite you to Send Us a Message with any other questions you might have about Curate for Tasting Rooms, the Digital Portfolio, or our consumer app.
Other Offerings
Are you or a colleague studying for a sommelier certification? Check out our purpose-built blind tasting practice module that optimizes exam study strategy:
Neither a winery representative nor sommelier-in-training? We’d instead like to invite you to check out our free app for discovering new wines and building your own visual tasting notes: