âWine Bars
Engage Guests with Wine Pairings & Tasting Notes
Invite guests to explore your wine list, providing them with visual tasting notes, food pairings, and winemaking details in a Digital Portfolio to support their purchase decision with Curate for Hospitality.
Example Cabernet Sauvignon
Napa Valley
Showcase Your Selection
Curate seamlessly blends the pricing of your wine list with visual tasting notes, suggested food pairings, terroir characteristics, winemaking details, and recommendations from your staff into one cohesive, detail-rich interface.
Visibility for Every Wine
Choose how your wines are grouped and sorted, surface obscure wines, and apply custom promotion logic.
Increased Revenue
Enable your guests to make informed, data-driven purchase decisions, empowering them to justify purchasing a more expensive bottle.
Higher Staff Efficiency
Guests can see technical data and staff recommendations in the app, reducing time spent answering common questions.
Heightened Satisfaction
Helping guests more easily identify an ideal wine for their palate increases their likelihood and frequency of them revisiting.
Cross-Sell + Upsell
Promote the totality of your beverage program with embedded secondary price lists for beers, cocktails, sakes, tequilas, and whiskeys.
Frictionless Management
Easily update lists in real-time reducing labor and printing costs associated with paper menu price changes and sold-out vintages.
Features
Curate for Hospitality includes our Digital Portfolio with a variety of features to make the longest of price lists easily navigable while also accomodating the most discerning guests.
Customizable Branding
Incorporate your venueâs identity and elements of brand storytelling with custom logos, backgrounds, and staff biographies.
Predefined Flights
Display wines featured in each of your experiences by serving order alongside their respective supplement fees.
Wine-Adjacent Menus
Embed secondary menus to display beers, cocktails, sakes, tequilas, and whiskeys.
Holistic Search
A flexible universal search box surfaces wines intelligently by keyword, like grape variety, region, vineyard, aromas/flavors, food pairings, winemaker, and more.
Profile Previews
With a single tap, guests can see a beautiful synopsis of the tasting note endorsed by your sommelier or the producing wineryâs team.
Compact View
Multiple vintages of the same wine collapse succintly into a single row until the guest decides to further explore.
Alternate Sizes
Display pricing for demis and magnums alongside standard bottles, in addition to by-the-glass pricing.
Food Pairings
Show menu items and courses, complete with inline photo and description, alongside the wines your team recommends they be paired with.
Critic Scores
Optionally accentuate select scores from professional critics to help guests rationalize a purchase decision.
Granular Filtering
Users can drill down by their desired combination of menu attributes and qualitative wine characteristics onâtheâfly.
Grouping + Sorting
Wines can be grouped together and ordered by several attributes hierarchically, and the default mode is configurable.
Staff Recommendations
Embed custom narratives from your team to communicate the philosophy or unique characteristics of a particular wine.
Take a Tour
Integration Pathways
Curate Digital Portfolios run both in web browsers and within our native apps for Android, iPhone, and iPad. Any combination of the below options can be leveraged to incorporate it into your guest experience.
On-Premise Tablets
Provide guests with an iPad for use during their dining experience to explore your Portfolio.
QR Codes
Guests can open the Portfolio on their own device by scanning a QR Code with their smartphone camera.
For Staff Reference
Sommeliers and waitstaff can make recommendations at lightning speed with Curateâs powerful search and dynamic filters.
Via Your Website
Link directly to your Portfolio from your website for guests who plan their meals in advance.
Pricing
Curate for Hospitality is offered on a subscription basis with pricing determined by the number of wines/vintages being made available for purchase.
Get in touch to schedule a demo and receive a quote:
FAQ
More details about Curate for Hospitality can be found below:
Curate for Hospitality is a module within Curate, the digital wine platform and app, that drives exceptional guest experiences and supports revenue growth for restaurants and wine bars.
It centers around our Digital Portfolio product, which combines elements of traditional price lists with visual tasting notes, terroir characteristics, winemaking data, and venue brand assets to create an engaging digital experience that customers can use to explore wines available for purchase.
While Curate was designed to accomodate wine lists of every shape and size, venues with any of the following characteristics are likely to realize pronounced value from a Digital Portfolio implementation:
- Multi-Course Menus: Curateâs Flights feature is perfect for showcasing qualities of wine pairings for each course throughout tasting/degustation menus. Our Food Pairing functionality supports both Ă Â la carte and prix fixe dining formats.
- Lengthy Lists: Our advanced data organization features provide the greatest utility to longer wine lists. But whether your cellar has 25 SKUs or 25,000, Curate can search, filter, group, and sort it in milliseconds.
- Premium Selections: Communicating the unique character of boutique, luxury, and iconic wines is critical to selling pricier bottles to sophisticated and selective patrons.
- Artisanal Selections: Venues offering wines crafted using specialty viticultural and enological practices (biodynamic, kosher, low alcohol, natural, organic, reduced sulfite, sustainable, unfined/unfiltered, vegan, etcâŠ) can surface these characteristics in both filter options and wine profile previews.
- Technology-Forward: Establishments placing a heavy emphasis on modern guest experiences and streamlined/data-driven operations see benefits both on the floor and in the back office.
Our Digital Portfolios are designed to supplement the role of sommeliers and waitstaff, with these considerations:
- For Full-Service Environments:
- Staff can shift their focus towards unique selections and pairing qualities, allowing guests to explore tasting notes on their own if interested. This approach can also increase the breadth and consistency of details communicated about the wines.
- Guests can more easily establish a rapport with staff after reading their mini-biographies and personal recommendations on available wines within the Digital Portfolio.
- Staff may be able to maintain more tables concurrently as a result of guests finding wine details in the Digital Portfolio without needing to ask.
- For Self-Service Environments (e.g. WineStationÂź):
- Guests are able to access a wealth of details about the wines on-tap, fostering an engaging experience even in the absence of a hospitality professional.
- Coming SoonGuests can plan their tasting journey similar to a music playlist, adding and rearranging wines of interest, and keep pulse of which theyâve already experiened.
It would, in most circumstancesâDigital Portfolios are designed to support every wine, pairing, and pricing scenario as a full replacement for printed wine lists. However, hybrid implementations are also possible, i.e. Retain a paper menu of wines available by-the-glass, adding to it a QR Code that links to a Portfolio. This approach achieves a balance between the convenience and tactile experience of quality paperstock with the information density and browsing tools of a touchscreen interface.
| Asset | Required | Type | Description |
|---|---|---|---|
| âLogo | Image | The brandâs standard logo and/or wordmark. | |
| âBackground | Image | Used as a hero image, this could be photography showing your venueâs façade, dining room interior, or product lifestyle shot. | |
| âHistory + Background | Text | At the top of each Digital Portfolio, descriptive copy about the brand is shown alongside its logo. | |
| âCurrent Inventory | Document Spreadsheet | All SKUs available for sale, including prices and formats. | |
| âWine Tasting Notes | Documents Spreadsheet | Aromas/flavors, profile characteristics, and target drink windows from your sommelier, if available. | |
| âFood Pairings | Text Images | Suggested food pairings from your menu can be shown both as part of flights and alongside the full wine list. | |
| âTeam Headshots + Bios | Text Images | Details about key employees are shown under the brand history section, and users can see a short biography about each person, when provided. | |
| âStaff Recommendations | Text | Narratives from your sommeliers can be shown alongside vintages as personal recommendations. |
Curateâs team coordinates the onboarding process and interfaces with beverage directors and sommeliers directly. We aim to provide white-glove onboarding to build a Digital Portfolio that accurately represents your cellar with an appearance consistent with your brand standards. Then, following initial setup, your team can make incremental updates to available wines and their prices as changes arise.
Every Digital Portfolio includes a self-service management dashboard wherein beverage directors and sommeliers can add and remove wines/vintages, as well as update pricing and availability in real-time.
Curate is available as a native app on the App Store for iPhone, iPad and the Play Store for Android, and also as a Webapp for Browsers.
Guests accessing a Digital Portfolio on their own device do not need to install the app; all functionality is available in the web-based version.
Curate for Hospitality is offered as a subscription service on an annual basis. Each subscription includes a branded Digital Portfolio for one physical location that seamlessly blends food pairings, tasting notes, winemaking details, and pricing of wines for on-site guests and website visitors. Initial setup cost varies based on the number of vintages being represented. Once deployed, your Digital Portfolio can be viewed an unlimited number of times and used on an unlimited number of devices at no additional cost.
We invite you to Send Us a Message with any other questions you might have about Curate for Hospitality, the Digital Portfolio, or our consumer app.
Other Offerings
Are you or a colleague studying for a sommelier certification? Check out our purpose-built blind tasting practice module that optimizes exam study strategy:
Neither of the above apply? Weâd instead like to invite you to check out our free app for discovering new wines and building your own visual tasting notes: